- ANDY McCARTNEY - Strategic & Tactical Product Marketing Services
RECENT PrOJECTS
predictive AI Content for business personas
Generative ai go to market strategy development
Generative ai go to market strategy development
Identified multiple business personas for this predictive AI solution, created extensive content, campaign hooks and themes.
Generative ai go to market strategy development
Generative ai go to market strategy development
Generative ai go to market strategy development
Fractional CMO role with GenAI platform vendor to understand their competition + differentiation to refine their GTM strategy.
product launch, analytics platform
Generative ai go to market strategy development
product launch, analytics platform
Worked with leadership to create/execute a launch plan and reposition their platform in a crowded analytics market segment.
Working with Andy McCartney
References from Software Leaders - More on LinkedIn
Andy and I have shared a parallel journey in the hi-tech business. We worked together at a software company several years ago, where Andy ran lead generation and other key marketing activities that enabled our growth and exit via acquisition. Since then I have often sought Andy's opinion and counsel for marketing matters, especially in this age of digital and self-service buyer journeys.
CEO of Profisee, a Master Data Management software company
I worked with Andy for 3 years at Information Builders. He is a passionate technologist and wears many hats e.g, strategist, digital transformer, writer, evangelist and product marketer. Andy was responsible for product strategy, positioning, and messaging for the Analytics product line, and brought real energy and enthusiasm to the role, always looking for creative and unique solutions.
Executive Director and Head of Content
Information Builders
I have worked with Andy in multiple technology ventures, and would most certainly recommend his services. For MobiWork, he was able to help with go-to-market planning and positioning, as well as tactical activities such as website design, content development and PR. I would regard Andy as a trusted partner who is aware of the latest trends and practices needed to stay ahead of competition.
Founder and CEO
Mobiwork Cloud Based Mobile Solutions